Independent investment advice

We are Independent Financial Advisers. That means we are able to consider financial solutions from across the whole of the market and have access to products that meet the needs of clients with varying needs and goals.

In the majority of instances, our core recommended solutions are Individual Savings Accounts (ISAs), collective investments, and retirement solutions. Where appropriate, we may use an investment platform to administer your investments. We will explain more about this when we meet with you.

Diversification

Diversification refers to the practice of spreading your money between different asset classes and different kinds of investment product. Doing this means we can help you reduce the risk of your overall investment portfolio underperforming and losing money.

Asset allocation

Asset allocation is the process of dividing your investments between different assets, such as cash, bonds, shares, and property. This practice helps to spread risk through diversification. In order to successfully allocate your assets, we must have a deep understanding of your life goals, when you want to achieve them, and how much risk you are comfortable taking on, and how much risk your finances can tolerate.

A blend of active and passive instruments

Our core investment strategy is based on our own model portfolio range, which uses a blend of passive and active instruments.

The goal of an active fund manager is usually to “beat the market” or outperform certain standard benchmarks. Passive investing, by contrast, does not seek to “beat the market” but to match its overall performance.

We don’t form an opinion on which is best; only which is best for you.